Regional Marketing Manager

4 weeks ago

Chepstow, Monmouthshire, United Kingdom Arena Racing Company Full time

Regional Marketing Manager Maternity Cover

We are seeking a highly motivated and experienced marketing professional to join our West regional business unit as a Regional Marketing Manager on a 12-month maternity cover basis.

This exciting opportunity will see you take ownership of the local marketing plans and budget, driving regional business unit performance and marketing the five venues and all commercial elements alongside key horseracing fixtures.

As a key member of our marketing team, you will be responsible for executing the central and local marketing strategy, reviewing and booking media campaigns, creating engaging content, and optimising the region's websites in accordance with the SEO Manager's direction.

You will also be responsible for liaising with internal designers, managing social media channels, monitoring and responding to customer feedback, and supporting in-campaign and post-campaign analysis.

To be successful in this role, you will need to have a strong track record of delivery in driving admissions and ticket revenue, excellent time management and communication skills, and experience managing multiple stakeholders.

You will also need to have a good understanding of modern marketing techniques and systems, as well as experience delivering a range of on and offline marketing collateral effective within marketing campaigns.

Key Responsibilities:

  • Execute the central and local marketing strategy, specifically for the West region, that maximise sales across all raceday and non-raceday income lines
  • Review and book media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
  • Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
  • Take ownership for optimising the region's websites in accordance with the SEO Manager's direction, ensuring KPIs are achieved
  • Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery
  • Ongoing content management of racecourse-specific social channels to drive engagement and conversion
  • Monitor and respond to customer feedback and look to actively improve brand perception online
  • Support in-campaign and post-campaign analysis, preparing reports and supporting the implementation of optimisation initiatives to improve live activity

Requirements:

  • Educated to degree level or equivalent level of experience, marketing qualification preferred
  • Minimum 4-years' experience within a similar marketing role
  • Line management experience required
  • Budget management experience required
  • Knowledge and understanding of the leisure sector or hospitality-based business is preferred, ideally in a B2C focused role
  • Excellent time management/communication skills, with the ability to work under pressure
  • Excellent writing and technology skills, with a good understanding of modern marketing techniques and systems
  • Excellent communication skills and experience managing multiple stakeholders
  • Experience delivering a range of on and offline marketing collateral effective within marketing campaigns
  • Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter), CRM platforms and CMS
  • Creative and enthusiastic with a positive attitude
  • Results orientated

We are a leading company in the leisure sector, and we are looking for a talented marketing professional to join our team.

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