CRM Business Development Manager

4 weeks ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

We are seeking a highly skilled CRM Business Development Manager to join our team at Frasers Group. As a CRM Business Development Manager, you will be responsible for building stronger and deeper relationships with our customers, to increase engagement and retention and customer value, through effective CRM strategies and data-driven insights.

Key Responsibilities

  • Manage and support the team with an ongoing test and learn plan to continually improve CRM communications
  • Manage a CRM Executive on the optimisation of all CRM activities across the group
  • Use customer data, modelling and insights to design and optimise segmentation and content approach for personalised customer journeys which drive customer value and effectiveness
  • Develop and lead the team to plan and deliver omni-channel journeys utilising customer-data-based segmentation and propensity models
  • Embed a data-driven approach utilising Segmentation, Lifetime Value, Intent and Next Best Action modelling
  • Deliver weekly and monthly reports focusing on CRM campaigns and database performance
  • Owning the relationship with the email service provider

Requirements

  • Previous experience in a similar role working with customer databases in a numerate and analytical capacity
  • Strong leadership skills and management experience
  • Broad knowledge of CRM platforms/ESPs/marketing automation programmes
  • A self-starter mind-set, with the ability to work under minimal supervision and guidance
  • Results-driven and delivery-focused
  • Highly numerate with the ability to manage, manipulate and gain meaningful insights and actions from large data sets

About Us

Frasers Group is a leading retailer with a portfolio of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. We are committed to delivering exceptional customer experiences through our digital innovation and unique store experiences.

What We Offer

  • A competitive salary and benefits package
  • Opportunities for career development and progression
  • A dynamic and supportive work environment
  • Access to the latest technology and tools
  • A range of employee benefits and perks

How to Apply

If you are a motivated and experienced CRM Business Development Manager looking for a new challenge, please submit your application, including your CV and a covering letter, to our Recruitment Team. We look forward to hearing from you.



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