CRM Operations Specialist
4 weeks ago
As a CRM Assistant at Frasers Group, you will play a vital role in managing customer relationships through the effective use of our CRM systems across various brands. This position involves data management, assisting with marketing campaigns, and providing insights to improve customer engagement and business performance.
Key Responsibilities- Support the CRM team in shaping and developing email marketing calendars based on market trends and insights.
- Create email briefs and write commercially driven copy to engage customers.
- Test and ensure the functionality of emails, meeting deadlines and requirements.
- Develop and test push notifications to enhance customer experience.
- Liaise with cross-functional teams to elevate the email offering.
- Measure the performance of emails, including paid brand activity.
- Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
- Strong communication skills, both written and verbal.
- Ability to work independently and collaboratively as part of a team.
- Familiarity with data analysis and reporting tools.
- A proactive and customer-focused approach to work.
- Capacity to handle multiple tasks and prioritize effectively.
- Willingness to learn and adapt to new technologies.
At Frasers Group, we offer a comprehensive benefits package and a range of perks for our colleagues, including:
- Reward, Recognition, and Opportunities:
- Frasers Champion: A peer-nominated scheme recognizing employees who embody our core values.
- Fearless 1000: A bonus scheme for top performers who contribute to the company's success.
- Frasers Festival: An annual celebration for Head Office and Retail Staff, featuring a brand village, guest speakers, and entertainment.
- CEO Sessions: Quarterly opportunities for employees to connect with our CEO and leadership team, discussing topics like our Sports or Luxury business.
- Retail Reconnect: A program for Head Office employees to spend two days in our stores or warehouse, gaining insights and developing ideas to improve our work.
- Frasers Fit: A wellbeing program offering free gym classes and discounted memberships, with a focus on physical, financial, and mental wellbeing.
- Retail Trust: Free access to a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.
We are committed to supporting our employees' growth and development, and we look forward to welcoming a talented CRM Assistant to our team
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