Retail Marketing Director

4 weeks ago

London, Greater London, United Kingdom Crew Clothing Head Office Full time
Job Title: Retail Marketing ManagerCrew Clothing Head Office

We are seeking an experienced Retail Marketing Manager to join our team at Crew Clothing Head Office. As a key member of our marketing team, you will be responsible for developing and executing the retail marketing strategy for our iconic UK brands, Crew Clothing and Ben Sherman.

Key Responsibilities:
  • Develop and execute the retail marketing strategy and budget in line with company goals, ensuring alignment with store opening plans and sales objectives.
  • Collaborate with the Heads of Retail, Area Managers, and Store Managers to identify and capitalize on local marketing opportunities that drive traffic and sales in both established and new stores.
  • Manage the execution of in-store events, ensuring they are well-coordinated and align with the overall brand strategy to create memorable customer experiences that drive footfall and sales.
  • Work closely with the finance team to analyze store performance data and develop targeted marketing support strategies for underperforming stores, aiming to boost sales and improve profitability through localized marketing efforts and promotions.
Additional Responsibilities:
  • Support the launch of new stores with tailored marketing strategies and events that drive awareness and customer visits to new locations, ensuring successful store openings.
  • Leverage local marketing channels and community partnerships to promote new store openings, building excitement and engagement with the brand in new regions.
  • Lead the delivery of seasonal marketing campaigns across all product categories, strategy, budgeting, and tactical execution to ensure cohesive and effective messaging across all stores.
Requirements:
  • Previous experience in retail marketing, with a solid background and experience of marketing for a retail brand.
  • Strong communication and interpersonal skills, both written and oral.
  • Demonstrate initiative and innovation, with the ability to work independently and within teams.
  • Highly organized with good attention to detail, and experience of managing projects from concept to completion.

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