Food & Beverage Brand Campaign Lead

2 weeks ago

Dunstable, Central Bedfordshire, United Kingdom whitbread Full time

As a key member of the Whitbread Commercial Team, you will be responsible for developing and delivering the annual brand plan for Premier Inn and our Branded Restaurants.

Working closely with the Premier Inn Brand & Marketing team and F&B Brand Strategy Manager, you will ensure all campaign activity is aligned with the Premier Inn and Branded Restaurants brand frameworks, maximising opportunities to drive awareness and uptake of F&B throughout the customer journey and across channels.

You will be accountable for allocating investment to maximise the impact of all activity and drive brand measures, as well as line managing and developing a team of brand executives to deliver all F&B brand and marketing plans.

Key Responsibilities:

  • Managing the creation and delivery of compelling and engaging brand campaigns in-line with brand and commercial priorities
  • Ensuring effective customer communication and compliance to the principles set out in the brand frameworks
  • Writing all creative briefs and the creative development process with internal teams and external agencies
  • Ensuring all marketing materials are consistent, accurate and delivered on time
  • Leading and managing design forums to ensure all customer facing activity is aligned and consistent across all parts of customer journey

Requirements:

  • Understanding of customers and how to build brand equity and engagement
  • A strong marketing and creative background, commercially astute and excellent budget management skills
  • Effective leadership, interpersonal and communication skills
  • Confident and capable to communicate & influence effectively at all levels
  • Proven track record of successful delivery of campaigns - planning, execution, agency management & post-event analysis

Why Whitbread?

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

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