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Food & Beverage Brand Campaign Manager

4 weeks ago

Dunstable, Central Bedfordshire, United Kingdom whitbread Full time

This role will allow you to create and deliver the annual brand plan for Premier Inn/our Branded Restaurants. You'll be working with the UK's number one budget hotel brand, Premier Inn.

As a Brand Campaign Manager, you'll be accountable for ensuring all campaign activity is aligned with the Premier Inn and Branded Restaurants brand frameworks, maximising opportunities to drive awareness and uptake of F&B throughout the customer journey and across channels, by working collaboratively with the Premier Inn Brand & Marketing team and F&B Brand Strategy Manager.

You will allocate investment accordingly, to maximise the impact of all activity and drive brand measures.

You will line manage and develop a team of brand executives to deliver all F&B brand and marketing plans.

Key Responsibilities:

  • Manage the creation and delivery of compelling and engaging brand campaigns in-line with brand and commercial priorities
  • Ensure effective customer communication and compliance to the principles set out in the brand frameworks
  • Write all creative briefs and the creative development process with internal teams and external agencies
  • Ensure all marketing materials are consistent, accurate and delivered on time
  • Lead and manage design forums to ensure all customer facing activity is aligned and consistent across all parts of customer journey

Requirements:

  • Understanding of customers and how to build brand equity and engagement
  • A strong marketing and creative background, commercially astute and excellent budget management skills
  • Effective leadership, interpersonal and communication skills
  • Confident and capable to communicate & influence effectively at all levels
  • Proven track record of successful delivery of campaigns - planning, execution, agency management & post-event analysis

Why Whitbread?

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.