Sales Director

3 weeks ago

Cardiff, Cardiff, United Kingdom AccorHotel Full time
Job Description

As a Sales Manager at AccorHotel, you will be responsible for developing new business opportunities and managing existing accounts to drive revenue growth. This role requires a strong understanding of the hotel industry, excellent communication and negotiation skills, and the ability to work effectively in a team environment.

Main Responsibilities
  • Guest Centric
    • Provide exceptional customer service to guests, ensuring their needs are met and exceeded.
    • Establish a good working relationship with guests, colleagues, and other departments to create a positive and efficient experience.
    • Contribute to guest satisfaction by providing high-quality, personalized services throughout their stay.
    • Assist with resolving guest feedback and complaints in a timely and efficient manner.
    • Have knowledge of hotel facilities, services, and events, and actively promote them to guests.
  • Operations
    • Maximize accommodation room sales and incremental revenue for supplementary departments such as food and beverage and MICE.
    • Achieve key performance indicators relating to appointments, client interaction, and account development.
    • Manage an agreed portfolio of accounts to retain and develop business.
    • Attend and assist with in-house marketing activities, familiarization trips, client hospitality evenings, presentations, show rounds, and promotional activities.
    • Produce accurate, rapid cost calculations and respond to clients with quotations.
    • Produce required reports of completed sales activity, including details of face-to-face client appointments, presentations, familiarization trips, and other related client interaction.
    • Update and maintain all market segment sales contact lists and account information in ANAIS or other systems as directed.
    • Coordinate and execute all direct mailings as instructed by the Director of Sales & Marketing and Senior Sales Manager.
    • Conduct market research/telesales campaigns as required.
    • Compile sales packs and ensure an adequate supply of relevant stationery, brochures, and giveaways are in stock.
    • Research and identify new business opportunities through leads referred by reservations/conference teams and business listings/publications.
    • Assist with office administration, ensuring all accounts have on file the necessary documentation, contracts, contact forms, and up-to-date Account Development Plans.
    • Ensure constant familiarity with the hotel's financial position and selling strategy versus previous year and current budget.
    • Maintain awareness of the hotel's key competitors, financial performance, client interaction, key account base, and corresponding rates, as well as any property developments.
    • Work closely with the Accor Sales Network to assist with the achievement of the overall sales target for the hotel.
    • Attend Sales meetings weekly and monthly.
    • Carry out Sales Trips to all business areas as specified, both domestically and internationally, as required.
    • Carry out any other reasonable tasks as required by the Director of Sales & Marketing or Senior Sales Manager.
  • General Administration
    • Attend fire refresher training programs periodically and ensure the hotel's and departments' fire procedure is understood.
    • Respond to any changes in the department as dedicated by the needs of the industry, company, or hotel.
    • Report any suspicious activity or unusual occurrences immediately to the Supervisor/Duty Manager.
    • Be flexible, extend, and carry out job duties, including redeployment to alternative departments/areas if required.
    • Be flexible with the rota and available to cover shifts over the weekend or during the night.
    • Report immediately to the Director of Sales & Marketing, Senior Sales Manager, or any other appropriate Department Head anything considered a health and safety hazard.
  • Talent & Culture Responsibilities
    • Establish ongoing On-Job Training Programs within the department to meet Brand and Service Standards, using Department Procedure Manuals as a base for all service procedures training.
    • Promote the hotel brand philosophy through exemplary behaviors and excellent communication skills.
    • Display a polite and professional attitude to internal and external guests, colleagues, and superiors.
    • Take pride in doing the job well and be a keen and motivated member of the Sales & Marketing team.
  • Other
    • Be aware and show involvement in Planet 21 hotel and department roles and activities.
    • Participate in monthly performance reviews in one-to-one meetings with the Director of Sales & Marketing or General Manager.
    • Internal cross-training to be conducted in all other hotel departments for different positions to gain a general knowledge of the hotel operation as a whole unit.
    • Actively contribute to the qualitative and quantitative targets of the department.

Special Note

During the course of duty, you will have access to certain information that demands the utmost confidentiality. Discretion must be exercised at all times. Your responsibilities are included but not limited to this job description, as this has been drafted as a guide to the purpose and main duties of the role as it currently exists. The hotel relies on the flexibility of its staff to ensure the continuity of the high standards currently being achieved. It is not intended as a wholly comprehensive or permanent schedule of duties and does not form part of the contract of employment. The Company reserves the right to amend this job description from time to time to accommodate the requirements of the business and the evolving nature of the role.

Qualifications

  • Innovator
  • Strong communication, negotiation, and presentation skills
  • High energy, dynamic personality
  • Results-driven
  • Verbal, non-verbal, numerical, and analytical abilities
  • Excellent negotiation and influencing skills
  • Able to drive actions that will add value to incremental spend
  • Team player to be part of a developing commercial team
  • Minimum of 2 years in a similar role

Remote Work

No

Employment Type

Full-time

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