Account Strategy Director

3 days ago

London, Greater London, United Kingdom The Creative Floor Ltd Full time
Job Title:

£80,000 - £100,000 per annum

About Sudler London

Sudler London, part of WPP Health & Wellness, is a healthcare promotional communications agency that develops strategic marketing and brand building programmes for a broad array of healthcare brands.

Key Responsibilities
  1. Maintaining long-term strategic direction of accounts and ensuring current activities provide future opportunities.
  2. Contributing to brainstorming sessions and aiding development of the strategic and creative direction of accounts.
  3. Ensuring programme strategy reflects new issues and changes in the external environment.
  4. Maintaining a strategic overview of accounts and advising clients on new issues and external environments.
  5. Staying up-to-date with outside issues and events and regularly reviewing impact on programmes and client objectives.
Account Direction
  • Undertaking client appraisal mechanisms and ensuring outcomes are implemented.
  • Being aware of financial status of accounts at all times and responsible for account profitability.
  • Responsibility for regularly reviewing and providing accurate phasing of budgets to ensure forecast and capacity/resource reports are accurate.
  • Responsibility for negotiating and establishing financial arrangements with clients.
Client Liaison
  • Actively participating in the development of client marketing strategies and thinking.
  • Maintaining social contact with client personnel and contacting them about the strategic direction of the account, staffing, issues, etc.
Growing Existing Business
  • Establishing and maintaining a good working knowledge of all Sudler London offerings.
  • Creating and developing opportunities for growing existing business within the current client pool for Sudler London and other WPP Health & Wellness companies.
New Business
  • Responsible for identifying new business prospects.
  • Driving, developing, and presenting at new business pitches.
People Management
  • Leading and motivating supervised staff to fulfill their potential and assuming responsibility/accountability appropriate to their position.
  • Recommending staff development and account resourcing to the Managing Director.

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