National Sales Director

1 week ago


Hemel Hempstead, Hertfordshire, United Kingdom Butlins Full time

About The Role

As the National Sales Manager for Conferences and Events at Butlins, you will be responsible for driving sales growth across our three Resorts. Your key responsibilities include developing and implementing a national sales strategy to increase revenue for conference and event services. You will need to identify new business opportunities and markets while maintaining a pipeline of potential clients.

Your Key Responsibilities

  • Develop and implement a national sales strategy to increase revenue for conference and event services
  • Identify new business opportunities and markets
  • Maintain a pipeline of potential clients
  • Work closely with the marketing team to create campaigns that attract event organisers and corporate clients
  • Build and maintain strong relationships with corporate clients, event planners, agencies, and other key stakeholders
  • Host presentations and meetings with prospective clients to showcase the company's full proposition
  • Work closely with the Yield team to negotiate contracts and pricing agreements with clients, ensuring profitability while delivering value
  • Collaborate with operational teams to ensure the seamless execution of sold events
  • Work with finance and legal teams to manage contracts, invoicing, and other administrative tasks
  • Monitor and analyse sales performance data, adjusting strategies as necessary to meet revenue goals
  • Prepare regular reports on sales activity, client feedback, and market trends to share with the wider team

About You

We're looking for a National Sales Manager with previous experience of working within the events, hospitality, or similar industry. You should enjoy a fast-paced environment and have a strong background of meeting and exceeding sales targets, whilst also being able to keep up to date with industry trends, competitor activities and emerging activities within the conference and events industry. As you will be working with various areas of the business, and meeting new and existing clients, you should be able to demonstrate excellent negotiation, communication & presentation skills. This role does require regular travel including to our Hemel Head Office, hosting Resort tours, visiting agency partners, attending industry events, and visiting clients both nationally and locally.



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