Marketing Campaigns Manager

1 week ago

East Grinstead, West Sussex, United Kingdom TeamOne Group Full time

About the Role

We are seeking a highly skilled Marketing Campaigns Manager (Europe) to drive our strategy of rapid growth into markets in mainland Europe, starting with Germany.

The successful candidate will be responsible for implementing ILG's marketing strategy to win new business in Germany, managing the translation and building of the new German language WordPress website, and creating integrated marketing campaigns based on target market segments to build brand awareness and gain new leads.

Key Responsibilities

  • Implement ILG's marketing strategy to win new business in Germany, in line with ILG's global vision and strategy
  • Manage the translation and building of the new German language WordPress website (via translation agency and web agency)
  • Create integrated marketing campaigns based on target market segments to build brand awareness and gain new leads
  • Review (and adapt) activity to ensure it is meeting objectives
  • Liaise with ILG's in-house Content Executive and Social Media Executive to ensure relevant content is being produced to support campaigns
  • Oversee the adaptation of UK campaign-related content that is solution-focused for specific audiences in Germany
  • Coordinate with the ILG Sales Team to ensure seamless co-operation between sales and marketing across new business targeting and pipeline
  • Support and plan and execution of live or online events, as required

Requirements

  • Proficient German speaker, based in the UK, with the ability to travel in the EU
  • At least 5 years' relevant work experience in marketing (agency / client)
  • Experience of running multichannel B2B lead generation campaigns
  • Experience of using HubSpot marketing hub and WordPress
  • Highly organised project manager with the ability to manage multiple projects simultaneously
  • Strong attention to detail
  • Good financial management and budgetary control
  • Able to write well and demonstrate strong literacy skills (English and German)
  • A confident communicator and team player, able to quickly develop working relationships with a wide range of people
  • Good understanding of the lead generation and sales process
  • Experience of liaising with external providers e.g. creative and digital marketing agencies, copy writers, printers
  • Experience of marketing to a German B2B audience
  • Experience of marketing in the fulfilment and delivery sector
  • Other European language skills (e.g. French / Italian)

What We Offer

  • Following successful probation period opportunity for hybrid working in line with ILG policy up to 50/50 remote / office working
  • Pension, Life Assurance, Healthshield Cash Plan and Discount Perks
  • 22 days holiday (plus Bank Holidays) increasing to 25 days after 2 complete holiday years, with the option to buy/sell holiday (pro rata for part-time)
  • Birthday leave
  • Free on-site parking, with electric car charging at certain locations
  • Range of employee awards
  • Employee assistance programme to promote mental health wellbeing

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