Inventory & Yield Optimisation Manager

1 month ago

London, Greater London, United Kingdom dunnhumby Full time

We're seeking a skilled professional

to manage and optimise a complex, multichannel portfolio of ad products. This role will involve working closely with cross-functional teams to ensure we are maximising ad revenue from our offering.

Key Responsibilities:

  • Define and deliver our inventory management capability, including forecasting and monitoring inventory utilisation by channel across CPGs, Categories & Agencies, with the goal of maximising revenue.
  • Work closely with Proposition, Product & Sales teams to build revenue models that show the impact of differing and sometimes competing yield optimisation strategies.
  • Define our pricing strategy and implementation, optimising for overall revenue impact and advertiser satisfaction.
  • Own all ratecard processes, taking on board feedback from internal sales teams & external benchmarks to ensure we are maximising revenue through our pricing strategy.
  • Work closely with our Finance & Product teams to define and interpret revenue utilisation KPIs, and transform this data into actionable insights which can influence the evolution of our offering.
  • Report KPIs and educate the sales teams on yield optimisation strategies to help maximise revenue and advertiser demand.
  • Maintain a strong understanding of our ad platforms, data sources, operational and sales workflows to develop data-driven recommendations that improve yield and team efficiency.
  • Manage a team of pricing and yield optimisation specialists.

Requirements:

  • 10+ years of pricing and inventory optimisation experience for a media owner or publisher, ideally across both digital and traditional channels.
  • Deep working knowledge of Ad networks/Ad exchanges/DSP/SSP/Publishers.
  • Working knowledge of Google Ad Manager, CitrusAd, Criteo or similar ad serving technologies.
  • Proven track record of partnering with Sales, Sales Ops, or Ad Ops to achieve yield optimisation results.
  • Strong record of growing a high performing team in a fast-paced environment.
  • Strong commercial background and proven experience in partnering with cross-functional teams to drive commercial success.
  • Comprehensive understanding of digital or retail media advertising ecosystem.

About Us:

We're a leading technology company that values and respects difference, committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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