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Growth Marketing Strategist

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Growth Marketing Manager - B2B Financial Publishing / Information / Data Products

Accelerate Lead Generation with a Proven Growth Marketing Expert

This is an exciting opportunity for a dynamic and ambitious Growth Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive high-quality leads for our global provider of specialised data and market intelligence products.

Main Responsibilities:

  • Develop and implement data-driven marketing strategies to increase lead generation and conversion rates
  • Utilise a mix of content, account-based, and performance marketing tactics to attract and convert leads from targeted institutions
  • Partner with Product Marketers to enhance content and ad creatives, and collaborate with Sales teams to align marketing efforts with sales goals
  • Own the marketing automation strategy to increase lead-to-opportunity conversion and manage customer data infrastructure across all customer touchpoints
  • Analyse campaign performance, revenue attribution, and ROI, and implement A/B testing and other data-driven methodologies to enhance conversion rates on websites and campaign landing pages

Requirements:

  • 5+ years of proven experience in a B2B marketing role, with a focus on growth marketing, lead generation, and customer acquisition
  • Ideally experience working in the B2B financial, data, or market intelligence sectors
  • Proficient in marketing automation tools and CRM systems, with a preference for Salesforce and Pardot
  • Good knowledge of digital ad platforms, SEO, conversion rate optimisation tools, and content management systems
  • Paid Social experience - LinkedIn Ads ideally
  • Proficient in analytics platforms such as Google Analytics (GA4) and Power BI, with the ability to translate data into actionable insights
  • Excellent written and verbal communication skills in English
  • Strong project management skills, with the ability to lead and collaborate with cross-functional teams

About Us:

Marketing Talent | Marketing Recruitment Experts is a leading marketing recruitment agency specialising in the placement of marketing professionals in the UK and globally. We are passionate about helping businesses find the right talent to drive their marketing strategies forward.

Key words: growth, marketing, performance, digital, lead gen, MQL, automation, ads, PPC, google, paid, social, linkedin, permanent, financial, london, uk, hybrid.