Brand and Marketing Lead

3 days ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Summary

We are seeking a highly skilled and experienced Brand and Marketing Lead to join our team at Jacobs Douwe Egberts. As a key member of our Category Development and Shopper Marketing team, you will play a pivotal role in driving business growth and delivering best-in-class shopper marketing executions.

Key Responsibilities
  • Shopper Marketing Strategy

Develop and implement a comprehensive shopper marketing strategy that aligns with our business objectives and drives sales growth.

Team Leadership

Lead and manage a team of marketing professionals, providing guidance, coaching, and development opportunities to ensure they have the skills and expertise needed to succeed.

Agency Management

Manage our shopper marketing agency, overseeing the pitch process, ongoing ways of working, and ensuring high standards are met.

Insight-Driven Decision Making

Analyze data from multiple sources to identify insights and drive business decisions that deliver ROI and drive sales.

Financial Acumen

Develop and track simple P&Ls, manage budgets, and ensure financial accountability.

Requirements
  • Minimum 7 years of experience in FMCG marketing, shopper marketing, or customer activation roles.
  • FMCG / UK / Omni-channel market knowledge.
  • Experience of working with top 4 grocery retailers.
  • Ability to identify insights across multiple data sources and drive to action.
  • Good knowledge of English.


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