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Brand Marketing Lead

2 months ago

Maidenhead, Windsor and Maidenhead, United Kingdom Haulfryn - Support Office Full time

Haulfryn is excited to announce an opportunity for a full-time Marketing Manager to become an integral part of our dynamic support office team.

In collaboration with both our internal team and external partners, the Marketing Manager will execute comprehensive marketing strategies and initiatives aimed at attracting and converting customers across our various park locations and enhancing our overall brand presence, all while maximizing return on investment.

As one of the UK's premier owners of luxury holiday and residential parks, we have been dedicated to creating memorable experiences for our residents, owners, and guests for over 85 years.

Key Benefits:

  • Competitive salary up to £45,000 per annum
  • Performance-based bonus scheme
  • Discounted stays at our holiday parks
  • 50% discount on dining
  • Generous holiday allowance of 30 days, increasing to 35 days with service (pro-rata for part-time)
  • Company sick pay
  • Enhanced pension scheme and life assurance
  • Opportunities for training and professional development
  • And many additional perks

Responsibilities of the Marketing Manager:

  • Assist in the formulation and execution of impactful marketing strategies to attract and convert target audiences across our holiday and residential divisions, while promoting brand awareness.
  • Ensure marketing plans utilize the most effective channels and media to achieve objectives and maximize ROI.
  • Oversee the implementation of marketing deliverables, including press releases, magazine ads, content partnerships, direct mail, paid search, digital display, and social media advertising, while providing necessary creative assets.
  • Develop and execute a public relations strategy that aligns with core business goals and communicates our brand vision.
  • Manage daily operations of owned digital platforms (e.g., websites, social media), ensuring accurate information and content that supports customer acquisition and conversion strategies.
  • Create and distribute content that effectively communicates Haulfryn's offerings and enhances organic search performance, ensuring websites are optimized for search engines.
  • Analyze and assess marketing campaigns to enhance future performance, providing regular KPI reports and optimizing digital activities for improved results.
  • Develop creative strategies that clearly and consistently convey brand objectives.
  • Assist in budget management, including processing purchase orders as needed.
  • Identify and implement opportunities to enhance marketing efficiency and effectiveness.
  • Lead and manage internal teams, external agencies, and suppliers to achieve collaborative goals across brand development, lead generation, and SEO.
  • Guide and mentor team members to enhance their skills and ensure the successful delivery of objectives.

Qualifications:

Essential:

  • Proven experience in a similar multi-site B2C marketing role.
  • Demonstrated expertise in both online and offline advertising channels, including planning, execution, and evaluation.
  • Experience in lead generation and direct response advertising.
  • Budget planning and management experience.
  • Strong communication and relationship-building skills, with the ability to engage with various stakeholders.
  • Experience in briefing and overseeing the delivery of creative content for advertising and direct customer campaigns.
  • Proficiency in managing external agencies.
  • Understanding of modern SEO principles and techniques.
  • Knowledge of the role of content in effective marketing and customer experiences.
  • Awareness of factors influencing website experience quality.
  • Appreciation for the role of social media in achieving brand objectives.
  • Creative eye for assessing and providing feedback on creative execution.
  • Track record of continuous improvement in performance and processes.

Desirable:

  • Degree-level education or equivalent, with a marketing qualification being a plus.
  • Experience in travel, leisure, or property sales industries.
  • Consumer copywriting experience.
  • Practical experience in managing marketing third parties.
  • Experience in briefing and managing multimedia production.
  • Hands-on experience with SEO improvement programs.
  • Experience managing website content, particularly with WordPress CMS.
  • Experience with CRM systems, including automated marketing campaigns.

About Us:

Haulfryn is a family-owned business that began with a single holiday park in Abersoch, North Wales. Today, we proudly operate numerous parks in stunning locations, from the exclusive Warren in Abersoch to our family-friendly resort at Edgeley Holiday Park.

What sets us apart are our:

  • Commitment to family values and community.
  • Beautiful and unique locations.
  • Welcoming team that creates a homely atmosphere.
  • Dedication to nurturing the natural environment around us.

We look forward to receiving your application and welcoming you to our family.

All applicants must be eligible to live and work in the UK, and documented evidence of eligibility will be required as part of the recruitment process.