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Brand Marketing Director

2 months ago

Maidenhead, Windsor and Maidenhead, United Kingdom FamGuard Group of Companies Full time
Job Description

The Assistant Brand Manager for Kenco is a key role on one of our highest profile brands and part of our UK-wide Marketing team.

You will be responsible for executing the Kenco ATL & BTL activations, delivering innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth.

Working closely with cross-functional teams both internally & externally, you'll be exposed to the full marketing mix.

Key Responsibilities

  1. With support from the Category Manager & Category Lead, play a key role in developing and executing Kenco activations - ATL & BTL across TV, social, digital & shopper touchpoints.
  2. Be a 'brand guardian' for Kenco, working closely with external creative, shopper and media agency partners.
  3. Be a champion for your brand and category, working closely with local and global stakeholders.
  4. Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects, including packaging artwork processes, and deployment in store through powerful sell-in and launch plans.
  5. Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans.
  6. Supports Shopper Marketing & Category Management teams to ensure exceptional brand activation in-store & on shelf.
  7. Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget.
Requirements

Must have:

  1. Previous Marketing experience, preferably FMCG.
  2. Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints is highly desired.
  3. Strong data analysis and interpretation skills.
  4. Excellent communication skills with track record of building strong relationships/collaboration.

Nice to have:

  1. Assistant Brand Manager FMCG with 1-2 years experience.

Education:

  1. Educated to degree level – Marketing/Business/Management desirable.
About Us

FamGuard Group of Companies is a leading player in the coffee and tea industry, with a portfolio of over 50 brands that collectively cover the entire category landscape. Our goal is to become the most chosen coffee company, providing a coffee for every cup.

We are a dynamic and entrepreneurial company, with a passion for innovation and growth. We are looking for a talented and motivated individual to join our team as a Brand Marketing Director - Kenco.

The successful candidate will be responsible for developing and executing marketing strategies to drive growth and increase brand awareness. They will work closely with cross-functional teams to deliver innovative and effective marketing campaigns, and will be responsible for managing the local marketing budget.

We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and talented individual with a passion for marketing, we encourage you to apply for this exciting opportunity.