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Regional Marketing Director Northern Europe

1 month ago

London, Greater London, United Kingdom Insider Full time

We are Insider, a pioneering B2B SaaS company that propels growth for its clients worldwide.

Our platform connects customer data across channels, predicts future behavior with AI, and individualizes experiences.

We are expanding our marketing nation across 25 countries and seeking a Senior Brand Marketing Officer to drive the Northern Europe market strategy to new heights.

This role is perfect for a self-starter who has a passion for B2B marketing and wants to build up the market presence of a unicorn SaaS company in the biggest market in the world.

The Senior Brand Marketing Officer will be responsible for:

  • Developing and executing a comprehensive marketing strategy for UK, Benelux & Nordics, working closely with the global marketing team, local marketing specialists, and sales teams to increase awareness, drive engagement, generate leads, and support conversion rates.
  • Managing all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
  • Owning the event marketing program calendars, organizing both Insider's events and industry events, managing all aspects of the projects from speaker recruitment to logistics.
  • Creating locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides.

To succeed in this role, you should have:

  • A Master's Degree in Business, Marketing or a related field.
  • +7 years of previous experience in B2B marketing, ideally for a SaaS business.
  • Solid leadership skills with experience in building and managing teams.
  • Good knowledge of the digital space.
  • Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce).
  • Strong oral and written communication skills with the ability to create and pitch compelling marketing materials and strong creative problem-solving skills.

As a Senior Brand Marketing Officer at Insider, you can expect a competitive salary range of $120,000 - $180,000 per year, depending on experience and qualifications.