Paid Search Marketing Specialist
4 weeks ago
About DataCamp
DataCamp is a leading platform for data science and analytics education, empowering individuals and teams through data literacy. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world.
About the Role
We are seeking a Paid Search Specialist to join our team, responsible for managing and optimizing our paid search campaigns across platforms like Google Ads and Bing Ads. The ideal candidate will have strong analytical skills, experience working in a dynamic environment, and a growth mindset.
Responsibilities
- Oversee and optimize paid search campaigns to drive traffic and conversions.
- Stay updated on the latest trends and best practices in paid search, testing and implementing changes as needed.
- Analyze campaign performance, generate reports, and provide insights for improvements.
- Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI.
- Conduct A/B tests to refine ad copy, bid strategy, and landing page effectiveness.
Qualifications
- 2+ years of experience managing Paid Search channels.
- Strong analytical skills with the ability to interpret data and identify trends.
- Experience working in a dynamic, fast-paced environment.
- Advanced proficiency in Excel for detailed data analysis.
- A build-test-iterate mindset: experimental and agile.
Why DataCamp?
DataCamp offers a dynamic, creative, and international start-up environment, with exciting challenges, competitive compensation, and a range of benefits, including equity ownership, premium medical insurance, and a generous pension contribution.
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