Digital Marketing Specialist
4 weeks ago
We are seeking a skilled Digital Marketing Specialist to join our Paid Search Team and contribute to the optimization and growth of our Paid Search channel.
About the Role:The ideal candidate will have some experience in a junior PPC or similar Digital Marketing role and be a fast learner with a positive outlook, who is eager to develop as an essential member of a highly focused and fast-growing team.
Key Responsibilities:
- Develop compelling ad copy and creatives for specific target audiences ensuring it is in line with the brand tone of voice.
- Support the PPC team with weekly launches of new brands, products, categories, and promotions.
- Identify opportunities for account expansion.
- Support of the Paid Media Managers and wider team in optimizing PPC accounts.
- Ad hoc reporting in support of the Paid Media Managers and wider business.
- Regularly audit accounts and scan for possible optimizations and performance opportunities.
Requirements:
- At least 6 months paid search (PPC) experience.
- Experience in creating and managing campaigns on Google and Microsoft Ads.
- Have both an analytical and creative mindset, with a strong eye for detail and ability to problem-solve.
- A data-driven approach with excellent analytical skills.
- Strong Excel user.
- Understanding of e-commerce marketing and the beauty industry.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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