Paid Search Activation Specialist
4 weeks ago
Unlock Your Potential with American Express
At American Express, we're committed to empowering our customers and colleagues to achieve their goals. As a Paid Search Activation Specialist, you'll play a critical role in driving revenue growth and delivering exceptional customer experiences.
About the Role
As a Paid Search Activation Specialist, you'll be responsible for delivering critical Paid Search activation with a primary focus on acquisition. You'll work closely with our performance marketing organization to develop and execute data-led strategies that drive business outcomes.
Key Responsibilities
- Own and support other team members on multi-market PPC campaigns.
- Manage Google and Microsoft Ads Paid Search campaigns for EMEA and LACC international markets against targets, maximizing net income delivered through the channel.
- Use Paid Search bid management software (Search Ads 360) to centrally manage campaigns for several markets and ensure that tracking is set up correctly.
- Work with other analysts and managers in the team, alongside the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans.
- Work on ad-hoc reporting, test and learn, plan strategies, and present them to internal stakeholders in the markets and other central teams.
- Support one of the four key 'pillars' that the team operate within (strategy, excellence, relations, test & learn).
- Building and maintaining relationships with markets and supporting agencies.
What We Offer
At American Express, we're committed to supporting our colleagues and their loved ones with benefits and programs that promote their holistic well-being. This includes competitive base salaries, bonus incentives, comprehensive medical and dental benefits, and flexible working models.
Requirements
- Experience managing Paid Search campaigns in-house or agency-side.
- Passion and willingness to champion digital marketing within a large organization.
- A self-starter who owns their role and can multi-task and prioritize work in a fast-paced environment.
- Detail-oriented with solid organizational and time management skills.
- Track record of delivery against goals.
- Experience of managing stakeholders in a matrix environment.
- Excellent oral and written communication skills including presenting to peers and senior management.
- 2nd European language is a plus.
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