Paid Search Specialist
4 weeks ago
Unlock Your Potential with American Express
We're seeking a highly skilled Paid Search Specialist to join our team in London and Singapore. As a key member of our performance marketing organization, you'll be responsible for delivering critical Paid Search activation with a primary focus on acquisition.
About the Role
- Own and support other team members on multi-market PPC campaigns.
- Manage Google and Microsoft Ads Paid Search campaigns for EMEA and LACC international markets against targets, maximizing net income delivered through the channel.
- Use Paid Search bid management software (Search Ads 360) to centrally manage campaigns for several markets and ensure that tracking is set up correctly.
- Work with other analysts and managers in the team, alongside the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans.
- Work on ad-hoc reporting, test and learn, plan strategies, and present them to internal stakeholders in the markets and other central teams.
- Support one of the four key 'pillars' that the team operate within (strategy, excellence, relations, test & learn).
- Building and maintaining relationships with markets and supporting agencies.
What We Offer
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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