Paid Search Marketing Specialist
3 weeks ago
About Us
Go City Ltd is an innovative company transforming the way people experience the world's greatest destinations. We offer customers flexibility in choosing experiences, tours, and activities at incredible savings.
Our Mission
We listen to our customers, partners, and team to improve our business every day. Our goal is to provide exceptional services and products that meet the evolving needs of our customers.
Role Overview
We are seeking a highly motivated Paid Search Specialist to join our holistic search team. This new role will support the continued growth of Paid Media acquisition channels at Go City Ltd through delivery and optimization of ad spend across global markets.
Key Responsibilities
- Plan, execute, and deliver paid search campaigns for Go City Ltd, ensuring all commercial metrics are delivered.
- Develop global strategies for Paid Search alongside the Holistic Search Director.
- Manage platform account management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion across Google and Bing.
- Develop 'test, learn, and refine' plans to successfully drive campaign results in the digital marketing arena through creative and landing page optimization.
- Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance.
Requirements
We are looking for a highly skilled individual with:
2+ years of background in managing PPC campaigns (preferably with large budgets) on Google Ads and Microsoft Ads.Strong analytical abilities and experience producing, interpreting, and presenting management reports.Excellent Excel skills and experience with bid management software such as Skai (Kenshoo) or Google Search Ads 360.What We Offer
Go City Ltd is committed to providing a dynamic and supportive work environment. We offer competitive salaries, discretionary bonuses, and a range of benefits, including enhanced pension contributions, life assurance, and flexible working arrangements.
Equal Opportunities Employer
We are an equal opportunities employer and welcome applications from all backgrounds. We uphold the highest standards in our ways of working and strive to create a diverse and inclusive workplace culture.
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