Senior Individual Giving Officer

4 weeks ago

Edinburgh, Edinburgh, United Kingdom Mercy Corps Full time
About the Role

Mercy Corps is seeking a highly skilled Senior Individual Giving Officer to join our team in London, Edinburgh, or remotely. As a key member of our Direct Marketing and Development team, you will be responsible for devising and implementing a digital strategy to maximize supporter engagement and acquisition, driving individual giving income and growth.

Key Responsibilities
  • Lead on integrating online and offline fundraising, offering supporters a seamless cross-platform experience
  • Develop and implement innovative digital fundraising campaigns, leveraging the latest trends and technologies
  • Work closely with the Individual Giving Officer to innovate our fundraising offerings and find new ways of acquiring supporters
  • Ensure Mercy Corps grows the number of engaged supporters and income across channels to meet targets
  • Responsible for day-to-day implementation of digital campaigns and activity, including email, PPC, social, programmatic, and display, to deliver against set targets
  • Develop and edit digital fundraising content suitable for target audiences, ensuring consistency with Mercy Corps branding and style guidelines
  • Review and analyze results of fundraising activities and make changes to future work based on this
  • Regularly obtain feedback from the audiences we are contacting to ensure we are optimizing the way we communicate
  • Identify new platforms and channels, and keep abreast of current fundraising trends and comparator organizations to ensure Mercy Corps in Europe is relevant to supporters
  • Work alongside Fundraising Operations to inform campaigns, and with the Media and Communications team to ensure fundraising integrates appropriately with media and communications strategy and activities
  • Manage Google Adwords account effectively to maximize engagements and income, optimizing balancing grants with paid account
  • Become the charity knowledge lead on digital platforms such as Actionkit to upskill colleagues and support cross-team working
  • Assist with internal training as required in regards to digital initiatives
  • In conjunction with the Direct Marketing Manager, responsible for ensuring that all fundraising activities are legal and adhere to industry best practice
Requirements
  • At least five years of experience in a fundraising/marketing role, with proven experience in digital fundraising, including planning and delivering campaigns
  • Demonstrable knowledge of a range of digital fundraising channels
  • Experience of writing and editing engaging content for online donor audiences
  • Experience of setting digital KPIs and developing in-house digital fundraising capabilities
  • Proven ability to use analytics/metrics and user testing to inform and improve online campaigns
  • Ability to work to brand and style guidelines
  • Ideally prior experience of working with external digital agencies
  • A working knowledge of UK and European charity law and data protection
  • Some knowledge of Canva would be beneficial
  • Relevant professional certifications or equivalent experience
Success Factors
  • Detail-oriented multi-tasker, with excellent organization skills
  • Strong process management skills
  • Excellent communication skills (both written and verbal)
  • Able to build and maintain effective internal and external relationships
  • Able to cope with changing priorities, often at short notice, and work well under pressure
  • Proactive and solutions-based attitude
  • Cooperates and works well with colleagues to maximize opportunities and solve problems
  • High levels of motivation, professionalism, and resilience
  • Skilled in anticipating and solving problems and communicating issues, involving others as needed
  • An exposure to and interest in international development is important, along with a demonstrable understanding of digital fundraising trends for international non-profits based in the UK
Living Conditions

The position is based in London, Edinburgh, or remotely and may require some national or international travel.

MCE team members represent the agency both during and outside work hours when deployed in a field posting or on a short-term assignment or trip to country offices. Team members are expected to conduct themselves in a professional manner and respect local laws, customs, and MC's policies, procedures, and values at all times and in all Mercy Corps locations.

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