Senior Fundraising Officer
1 month ago
Mercy Corps is seeking a highly skilled and experienced Senior Individual Giving Officer to join our team in London, Edinburgh, or remotely. As a key member of our Direct Marketing and Development team, you will be responsible for leading our digital fundraising strategy, developing innovative campaigns, and growing individual giving income.
Key Responsibilities- Develop and implement a comprehensive digital fundraising strategy to maximize supporter engagement and acquisition.
- Lead on devising and executing digital campaigns, including email, PPC, social, programmatic, and display advertising.
- Work closely with the Individual Giving Officer to innovate our fundraising offerings and find new ways of acquiring supporters.
- Ensure that Mercy Corps grows the number of engaged supporters and income across channels to meet targets.
- Manage Google Adwords account effectively to maximize engagements and income.
- Develop and edit digital fundraising content suitable for target audiences, ensuring consistency with Mercy Corps branding and style guidelines.
- Review and analyze results of fundraising activities and make changes to future work based on this.
- Regularly obtain feedback from the audiences that we are contacting to ensure that we are optimizing the way we communicate.
- At least five years of experience in a fundraising/marketing role, with proven experience in digital fundraising, including planning and delivering campaigns.
- Demonstrable knowledge of a range of digital fundraising channels.
- Experience of writing and editing engaging content for online donor audiences.
- Experience of setting digital KPIs and developing in-house digital fundraising capabilities.
- Proven ability to use analytics/metrics and user testing to inform and improve online campaigns.
- Ability to work to brand and style guidelines.
- Ideally prior experience of working with external digital agencies.
- A working knowledge of UK and European charity law and data protection.
Mercy Corps is a leading global organization powered by the belief that a better world is possible. We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and experienced fundraising professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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