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Marketing Officer

2 months ago

London, Greater London, United Kingdom MIDDLESEX UNIVERSITY Full time
Marketing Officer - Faculty of Business and Law

Middlesex University is seeking a skilled Marketing Officer to support the Faculty of Business and Law in delivering an effective annual marketing plan.

Key Responsibilities:
  • Develop and implement marketing strategies to attract students to the Faculty of Business and Law
  • Collaborate with the Faculty Marketing Manager and Head of Student Marketing & Campaigns to create annual faculty marketing plans
  • Execute effective marketing communications both online and in print, showcasing Middlesex University's offerings in engaging and innovative formats
  • Partner with digital and content marketing teams to maintain relevant and compelling content on the university's website and social media channels
  • Provide marketing tools, messaging, and assets to support the prospective student journey from campaign to enrolment
  • Coordinate specific student recruitment marketing projects, events, and activities, including Open Days
  • Monitor and report on competitor activities to ensure Middlesex University stands out in the market
Requirements:
  • Strong understanding of the student recruitment market and target audience motivations
  • Excellent communication and project management skills
  • Ability to work collaboratively with academic and service colleagues
  • Knowledge of marketing principles and practices
  • Experience with digital marketing tools and social media platforms

Middlesex University is an equal opportunities employer and welcomes applications from all qualified candidates.