Social Media Marketing Specialist

7 days ago


Hamilton, South Lanarkshire, United Kingdom The Scotsman Group - Central Office Full time
About the Role

We are seeking an experienced Social Media Manager to join our in-house marketing team at The Scotsman Group - Central Office. As a key member of our team, you will be responsible for the overall management of our social media channels, developing and implementing a social media plan to grow our online presence and engage with our audience.

Key Responsibilities
  • Develop and implement a social media strategy to achieve business objectives, including growing followers, increasing interactions, and improving pre-booked sales and revenue.
  • Work with the Operations team and in-house photographer and videographer to ensure high-quality content that showcases the USPs of our venues.
  • Develop and implement a schedule of photography and videography using in-house resources, writing briefs and attending shoot days to ensure content meets our standards.
  • Build on the roll-out of TikTok across the business, ensuring it is in place for all relevant sites and that content is monitored and training and support is given.
  • Contribute fresh ideas and additions to existing social media content to ensure a constant stream of fresh content.
  • Work with the Head of Digital Marketing to roll out key projects, including Influencer Marketing and Competition strategies.
Requirements
  • A degree in marketing, communication, business, or a related field (HND equivalent considered).
  • Active understanding of hospitality marketing and up-to-date with the latest trends and tools.
  • In-depth understanding of applied social media marketing, specifically Instagram and TikTok, including best practice, scheduling tools, and in-app functionality.
  • Keen eye for aesthetic and ability to capture and create high-quality photos and videos.
  • Comfortable working on graphics and communicating design requirements to designers.
  • Confident in social media outreach, including interacting with customers and outreach via DMs to influencers and collaborators.
What We Offer

We offer a competitive salary, generous company benefits, and flexible working hours. As a Social Media Manager, you will have the opportunity to use your creative skills on some of the most challenging and rewarding brands in Scotland.



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