Social Media Marketing Specialist

8 hours ago


Hamilton, South Lanarkshire, United Kingdom The Scotsman Group - Central Office Full time
About the Role

We are seeking an experienced Social Media Manager to join our in-house marketing team at The Scotsman Group - Central Office. As a key member of our team, you will be responsible for the overall management of our social media channels, driving engagement and growth through creative content and strategic planning.

Key Responsibilities
  • Develop and implement a social media strategy to increase followers, interactions, and pre-booked sales and revenue
  • Collaborate with the Operations team and in-house photographer and videographer to ensure high-quality content
  • Design and implement a content calendar to showcase the unique selling points of our venues
  • Manage and maintain our social media presence across multiple platforms, including Instagram and TikTok
  • Work with the Head of Digital Marketing to roll out key projects, including influencer marketing and competitions
Requirements
  • Relevant degree in marketing, communication, or business
  • Proven experience in social media marketing, with a focus on hospitality
  • Strong understanding of social media platforms, including Instagram and TikTok
  • Excellent creative and analytical skills, with the ability to work independently and as part of a team
What We Offer

We offer a competitive salary, generous company benefits, and flexible working hours. As a Social Media Manager at The Scotsman Group, you will have the opportunity to use your creative skills on some of the most challenging and rewarding brands in Scotland.



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