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Performance Marketing Specialist

2 months ago

London, Greater London, United Kingdom VML Enterprise Solutions Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at VML Enterprise Solutions. As a key member of our Performance Marketing team, you will be responsible for managing and optimizing Google Ads and Microsoft Ads campaigns for our SME eCommerce clients.

Key Responsibilities
  • Google Ads Management: Confidently manage and optimize campaigns across Google Ads, using a variety of campaign types such as Search, Performance Max, and Video. Align campaigns with client objectives and deliver measurable growth.
  • Strategy: Craft and implement comprehensive PPC strategies tailored to each client's needs. This includes audience targeting, budget optimization, and refining campaigns for maximum ROI. Regular performance tracking and A/B testing will help you drive continuous improvement.
  • Google Merchant Center Management: Take charge of Google Merchant Center, from creating and optimizing product feeds, to troubleshooting and fixing issues. Experience with Local Inventory Feeds is a plus.
  • Client Interaction: Team up with account managers to manage client expectations, participate in client calls, and share performance insights. You'll be the go-to for explaining complex data in a way that's clear and actionable.
  • Performance Analysis: Dive into campaign performance data to uncover actionable insights. Use these to fine-tune strategies and improve key metrics like COS (Cost of Sale), ROAS (Return on Ad Spend), and CPA (Cost Per Acquisition).
  • Industry Knowledge: Stay ahead of the curve by keeping up with the latest in digital marketing trends and PPC platform updates. We love to see new strategies and tools brought into our campaigns.
  • Collaboration: Many of our clients are signed up for multiple services. Work hand-in-hand with cross-functional teams to ensure we're always hitting the mark with our clients' needs and overall marketing strategies.
Requirements
  • Proven experience in a similar role, ideally within an agency or a hands-on client-side position.
  • Proven success in managing and setting up Google Ads campaigns with a focus on driving revenue and hitting KPIs like COS, ROAS, and CPA.
  • Extensive experience with Google Merchant Center, including feed management and optimizing product data for Shopping campaigns.
  • Able to solve issues with Google Ads and GA4 tracking, knowledge and application of Google Consent Mode.
  • Strong interest in Performance Marketing and the different channels this covers.
  • Excellent communication skills – you'll be able to make complex concepts easy for anyone to understand. You'll enjoy working directly with clients and have confidence presenting work on client calls.
  • A strong analytical mindset – you're good at turning data into insights.
  • The ability to work independently and take the initiative is valued. Asking for help when you have tried and tested is welcome.
  • A passion for staying updated with industry trends and a willingness to share your knowledge.
What We Offer

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritize your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.

Our personality and behaviors: We believe that we are what we do, not just what we say. Our shared values and behaviors show how to bring the VML Enterprise Solutions culture to life through the actions we all take every day:

  • Connect Meaningfully
  • Inspire Creatively
  • Include Purposefully
  • Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.