Marketing CRM Executive
2 days ago
About the Role:
The successful applicant for this Senior Group CRM Executive role will be a competent and creative email marketer with experience of creating ad hoc and automated B2C communications and journeys, ideally within a retail business.
Responsibilities:
- Work closely with the Group Senior CRM Manager to develop and update an email communications plan
- Own the email briefing process and work with Buying & Merchandising, Digital, Retail, Membership and Brand teams to ensure campaigns are prepared in good time and filled with engaging content
- Communicate internally to update teams on requirements for the email communications plan: chasing updates, sorting amends, ensuring approval in good time
- Manage the customer database in Ometria, increase personalisation and send more relevant communications to customers
- Develop an acquisition plan to grow sales of memberships to new and lapsed audiences
- Propose and implement testing initiatives which increase customer engagement and overall email performance
- Collate accurate reporting on email campaigns in line with targets and KPIs, recommending follow up actions
- Oversee the work of the CRM Assistant
Requirements:
- Have experience working with an email service provider (ESP) or customer data platform (CDP) – e.g. Ometria, Braze, Klaviyo
- Be commercially driven and have experience designing a communications plan to achieve revenue targets
- Have prior experience working on testing programmes
- Have an analytical mindset and be comfortable using Excel and compiling accurate reporting
- Have the ability to manage a fast-paced and varied workload, prioritise effectively, remain calm under pressure, and have a great sense of humour
About You:
This role is based in North London, with hybrid working (3 days per week in the office).
Salary and Benefits:
ţ42,000 - ţ42,000 per annum
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