Global Tech Marketing Executive

2 days ago

London, Greater London, United Kingdom Marketing Talent - Marketing Recruitment Experts Full time

About the Role

Are you a motivated and experienced Events Marketing professional looking to take your career to the next level? We are currently seeking a talented Global Tech Marketing Executive to join our team

Job Summary

As a Global Tech Marketing Executive, you will play a key role in developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Tech sector.

Responsibilities

  • Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences - including both free delegate and paying delegate campaigns
  • Utilise digital and non-digital channels including but not limited to email, social media, SEO and content marketing, working with digital marketing specialists
  • Consider new ways to improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing team
  • Devise, implement and manage strategies to increase conversion of prospects and return of attendees
  • Work closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverables
  • Work with and coordinate deals or contras with external suppliers, media partners and PR agencies
  • Build and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign. This will involve regular use of the CRM system and excel
  • Use intuitive lead-generation techniques for data capture of new prospects
  • Manage and control the marketing budget for each campaign
  • Produce a post conference campaign analysis for each event using relevant analytics tools to track performance
  • Balance multiple priorities, updating stakeholders on progress and expected delivery
  • Work with the Head of Marketing to develop the social media strategy and use of systems such as Sprinklr across the brands, acting as a social media champion

About the Company

We are a leading multi-national brand with excellent opportunities for progressing your career.

Benefits

The salary for this role is approximately £35,000 per annum, plus great benefits (incl Strong Pension, Life, Health, Flexi time, Training Budget).

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