Social Media Leadership Opportunity
2 days ago
About RNLI
We are a leading maritime charity with a rich history of saving lives at sea. Our mission is to provide a world-class lifesaving service, and we're looking for a skilled Senior Social Media Manager to help us achieve this goal.
As a Senior Social Media Manager, you will oversee the delivery of paid and organic content across our social media channels, manage a team of social media specialists, and develop strategic responses to marketing briefs. You will also drive forward social media fundraising initiatives and innovate in the social media space.
Our ideal candidate will have substantial experience in leading organic and paid content strategies, line management, and stakeholder engagement. They will be familiar with social media tools and software and have a strong understanding of crisis communication responses.
This role offers a unique opportunity to work for a 24/7 emergency service with a hybrid working arrangement, including occasional weekend shifts. Travel to Poole is expected once a month.
Key Responsibilities:
- Lead the development and implementation of social media strategies to engage our audience and drive fundraising initiatives.
- Manage a team of social media specialists to ensure effective content delivery and community engagement.
- Provide strategic responses to marketing briefs and advise on social media tools and software.
- Innovate in the social media space to stay ahead of industry trends and best practices.
- Develop and implement crisis communication responses to effectively manage online reputation.
Requirements:
- Substantial experience in leading organic and paid content strategies.
- Strong understanding of social media tools and software.
- Familiarity with crisis communication responses.
- Excellent leadership and stakeholder engagement skills.
- Ability to work flexible hours, including weekends and occasional travel.
Salary: £60,000 - £80,000 per annum, depending on experience.
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