Social Media Manager
2 months ago
Muc-Off was established in 1994, and since then we have experienced strong global growth in the bicycle and motorcycle markets. Today, we are global leaders in our field and have a disruptive and distinctive approach to life. Partnered with some of the world’s best teams and athletes across a range of cycling disciplines, Muc-Off has become the reference point in the care and maintenance category with exciting and ambitious plans for the future.
As the business continues to grow at a fast pace there is now a need for a Social Media Manager who will report into the Senior Marketing Communications Manager at our Head Office in Poole, Dorset.
About the role
This role manages all social media channels across bicycle and powersports, to drive growth in terms of reach, and engagement with the brand. It also includes researching and analysing social media trends, as well as reporting on key measures such as revenue and web visitor data, to improve social media and brand presence and campaign efficacy. Works with various departments internally to promote overall brand through all social media channels.
With a keen eye on emerging trends and best practise, plans and delivers compelling campaigns across existing and emerging platforms. This role travers’s social strategy, delivery and evaluation, and requires a good knowledge of both cycling and powersports arenas, and the techniques required to create a truly world class approach to social media. This role interfaces heavily with the broader marketing team, content, creative, and leadership teams, so an ability to have positive impacts and build strong and credible relationships is key. As a spokesperson of the brand, this role needs the ability to deliver on brand messaging and content, consistent with the brand DNA and tone of voice.
Key responsibilities:
- Manage all Muc-Off Social Media channels
- Develop and deliver channel-specific content strategies
- Deliver the brand Tone of Voice across all owned channels
- Write clear, concise design and creative briefs.
- Create and schedule social media posts
- Contribute to the overall marketing strategy to help drive website traffic and increase conversions
- Monitor competitor social activity and regularly report on key insights
- Keep up to date with social media viral trends, technological/algorithmic updates and provide recommendations for improvement
- Contribute to the overarching content strategy
- Actively monitoring and responding to comments and messages across all channels.
- Provide monthly KPI report for key stakeholders across the organisation
- Activate global events through social channels, with occasional event attendance required to capture contact and run takeovers
- Provide long term planning and scheduling aligned to the bicycle marketing plan
- Liaise with external agencies, brand partners and distributors/retailers on social activation topics
What we’re looking for:
A social evangelist with a keen love of cycling, powersports, or anything that has got wheels (shopping trolleys don’t count). Muc-Off is a team sport and welcomes players, not spectators so if you like rolling your sleeves up, come on down. We need a fluent brand linguist as you will be delivering our particular tone of voice every day of the week. Super organised with a clear and planned approach to life, you will be able to create order in a high-paced environment where the finger always needs to be on the pulse. Bring ideas, but also examples of how you have made a real impact on the world through your creative approaches to building and engaging communities.
Why Muc-Off?
This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets. In what is a truly results-driven culture; the rewards and career development opportunities are second to none.
Must-haves:
- Proven experience of developing and implementing effective social campaigns
- Good knowledge and understanding of the bicycle and powersports industries on a global basis
- Demonstrable strong understanding of emerging shape of social media
- A positive ‘glass half full’ outlook
- Highly organised and structured approach
- Team orientation
- Proven ability to work independently in a high pressure, fast growth environment
- Excellent IT skills including social planning and evaluation tools
- Willingness to be the voice of social media 7-days-a-week
Desirable:
- A degree in Marketing / Communications and/or a CIM Diploma
- Excellence in project management and an eye for putting the right process in place to get the job done
- Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment
- Experience of budget management
- Full motorcycle license
What we can offer:
- Competitive Salary
- Hybrid working
- 33 days holiday, inclusive of UK bank holidays which increases with length of service
- Early finish on a Fridays
- Cycle to Work Scheme
- Long Service Rewards
- Pension contributions
- Employee Assistance Programme
- Excellent staff discount on Muc-Off products and other brands in the industry
- Chill out areas, showers and a secure area to store your bike
- Summertime hours (to allow people to get out and enjoy the sun … when it decides to appear)
- Brilliant social events
- A dynamic office working environment where staff are encouraged to indulge their passions for cycling and fitness
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