Consumer Insights Manager

3 days ago


Swansea, City and County of Swansea, United Kingdom Cyden Ltd Full time

**Job Overview**

We are seeking an experienced Consumer Insights Manager to join our team at CyDen Ltd. In this role, you will be responsible for gathering and analyzing customer data to identify trends, patterns, and correlations.

**Key Responsibilities**

  • Develop and maintain customer segmentation models to better understand customer behavior, preferences, and needs.
  • Conduct in-depth analysis of customer journeys, interactions, and touchpoints to identify pain points and areas for improvement.
  • Collaborate with cross-functional teams to gather requirements and define KPIs for customer insights.
  • Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
  • Utilize statistical techniques to forecast customer behavior and outcomes.

**Requirements**

  • A degree in a consumer-oriented field, such as User-System Interaction, Design for Interaction, or Human Computer Interaction.
  • Experience working in user research, consumer science, industrial design, or psychology in the domain of product or service development.
  • Working experience with UX/UI design and a broad understanding of key consumer research methodologies.

**What We Offer**

CyDen Ltd is committed to being an equal opportunities employer and values diversity. We offer competitive rates of pay, 25 days holiday plus Bank holidays rising to 28 with length of service, 5% Company pension contributions, Company sick pay, career development opportunities, and an Employee Assistance Programme.



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