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Consumer Insight Specialist
2 months ago
We are seeking a highly skilled Consumer Insight Specialist to join our team at CyDen Ltd. As a key member of our clinical department, you will play a crucial role in developing a deep understanding of consumer insights, consumer decision journey, consumer segmentation, market, and competitor dynamics.
Key Responsibilities:
- Represent the consumer within the innovation and product development pathway.
- Support the creation and substantiation plans for strong marketing claims.
- Collect and analyze customer data from various sources to identify trends, patterns, and correlations.
- Develop and maintain customer segmentation models to better understand customer behavior, preferences, and needs.
- Conduct in-depth analysis of customer journeys, interactions, touchpoints to identify pain points and areas for improvement.
- Collaborate with cross-functional teams, including marketing, product development, customer service (quality), to gather requirements and define KPIs for customer insights.
- Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
- Utilize statistical techniques to forecast customer behavior and outcomes.
- Prepare reports, dashboards, and visualizations to communicate insights and recommendations.
Requirements:
- An academic degree in consumer-oriented education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology, or other equivalent qualification.
- Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
- Working experience with UX/UI design.
- Broad understanding of key consumer research methodologies.
- Solid understanding of statistics.
- Experience in marketing/product development.
- An in-depth understanding of consumer insight generation and proposition development processes.
- Experience in consumer analysis and proposition writing.
- Proven track record of creating strong communication briefs/plans.
What We Offer:
- Competitive rates of pay.
- 25 days holiday plus Bank holidays rising to 28 with length of service.
- 5% Company pension contributions.
- Company sick pay.
- Career development opportunities.
- Employee Assistance Programme.
- Cycle to Work Scheme.
CyDen Ltd is committed to being an equal opportunities employer and values diversity.
