Consumer Insight Specialist

2 weeks ago

Swansea, City and County of Swansea, United Kingdom Cyden Ltd Full time

Job Purpose:

We are seeking a highly skilled Consumer Insight Specialist to join our team at Cyden Ltd. The successful candidate will be responsible for developing a deep understanding of consumer insights, consumer decision journey, consumer segmentation, market, and competitor dynamics.

Key Responsibilities:

  • Represent the consumer within the innovation and product development pathway.
  • Support the creation and substantiation plans for strong marketing claims.
  • Collaborate with cross-functional teams to gather requirements and define KPIs for customer insights.
  • Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
  • Utilise statistical techniques to forecast customer behavior and outcomes.
  • Prepare reports, dashboards, and visualizations to communicate insights and recommendations.

Requirements:

  • An academic degree in consumer orientated education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology or other equivalent qualification.
  • Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
  • Broad understanding of key consumer research methodologies.
  • Sound understanding of statistics.
  • Experience in marketing/product development.

What We Offer:

  • Competitive rates of pay.
  • 25 days holiday plus Bank holidays rising to 28 with length of service.
  • 5% Company pension contributions.
  • Company sick pay.
  • Career development opportunities.
  • Employee Assistance Programme.
  • Cycle to Work Scheme.

CyDen is committed to being an equal opportunities employer and values diversity.

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