Consumer Insight Specialist

2 months ago

Swansea, City and County of Swansea, United Kingdom Cyden Ltd Full time
About the Role

We are seeking a highly skilled Consumer Insight Specialist to join our team at Cyden Ltd. As a key member of our clinical department, you will play a crucial role in driving product development and innovation through consumer-centric research and analysis.

Key Responsibilities
  • Collect and analyze customer data from various sources to identify trends, patterns, and correlations.
  • Develop and maintain customer segmentation models to better understand customer behavior, preferences, and needs.
  • Conduct in-depth analysis of customer journeys, interactions, and touchpoints to identify pain points and areas for improvement.
  • Collaborate with cross-functional teams, including marketing, product development, and customer service, to gather requirements and define KPIs for customer insights.
  • Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
  • Utilize statistical techniques to forecast customer behavior and outcomes.
  • Prepare reports, dashboards, and visualizations to communicate insights and recommendations.
  • Report to the Clinical Director on progress at relevant intervals during the execution of the project.
  • Support the creation and substantiation plans for strong marketing claims.
Requirements
  • An academic degree in consumer-oriented education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology, or other equivalent qualification.
  • Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
  • Working experience with UX/UI design.
  • Broad understanding of key consumer research methodologies.
  • Sound understanding of statistics.
  • Experience in marketing/product development.
  • An in-depth understanding of consumer insight generation and proposition development processes.
  • Experience in consumer analysis and proposition writing.
  • Proven track record of creating strong communication briefs/plans.
Essential Attributes
  • Consumer-Centric: You are passionate about the consumer and understand new consumer behaviors. You keep the consumer top of mind, bringing an outside-in perspective in all you do.
  • Brand-Oriented: You maintain the company's brand at the heart of your decision making, to maintain our competitive advantage.
  • Excellent Planning Skills: You know how to manage your role within the project team.
  • Proactive Attitude: You can take the lead and proactively represent the end-user in our innovation process. You are a forward thinker.
  • Data & Insights Driven: You are results-driven. You can leverage data and different consumer and business insights to identify key opportunities and potential problem areas.
  • Excellent Communication Skills: You are an inspiring communicator, able to move things forward in an empathetic way. Communicating clearly and concisely.
  • Integrity & Respect: You maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
  • Energetic & Curious: You are enthusiastic, and accountable for your own work. You have the passion to deliver results in the short and long term. You are very curious and empathetic towards consumers and customers.
  • Agility: You work with urgency, analyzing and adapting to different situations, quickly understanding changes, and reacting confidently and decisively. You embrace an agile mindset.

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