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Product Research Specialist

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Swansea, City and County of Swansea, United Kingdom The Recruitment Co. Full time
{"title": "Product/Consumer Research Assistant", "description": "Job Summary

The Recruitment Co. is seeking an experienced Product/Consumer Research Assistant to join our client\u2019s expanding team. This role involves identifying consumer needs and tension areas, and translating, verifying, and validating these insights through clinical and application research.

Key Responsibilities
  • Collect and analyze customer data from various sources to identify trends, patterns, and correlations.
  • Develop and maintain customer segmentation models to better understand customer behavior, preferences, and needs.
  • Conduct in-depth analysis of customer journeys, interactions, and touchpoints to identify pain points and areas for improvement.
  • Collaborate with cross-functional teams to gather requirements and define KPIs for customer insights.
  • Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
  • Utilize statistical techniques to forecast customer behavior and outcomes.
  • Prepare reports, dashboards, and visualizations to communicate insights and recommendations.
  • Support the creation and substantiation of plans for strong marketing claims.
  • Ensure consumer satisfaction throughout the life cycle of the solution before product launch.
Requirements
  • An academic degree in consumer-oriented education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology, or other equivalent qualification.
  • Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
  • Working experience with UX/UI design.
  • Broad understanding of key consumer research methodologies.
  • Solid understanding of statistics.
  • Experience in marketing/product development.
  • An in-depth understanding of consumer insight generation and proposition development processes.
  • Experience in consumer analysis and proposition writing.
  • Proven track record of creating strong communication briefs/plans.
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