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Programmatic Account Director

2 months ago

London, Greater London, United Kingdom Publicis Media Full time
Job Description

The Role

We are seeking a highly skilled Programmatic Account Director to join our team at Publicis Media. As a key leadership role, you will be responsible for overseeing the strategic growth and development of several accounts within the programmatic team.

You will be a trusted advisor to senior clients, as well as your colleagues within the agency. With your team of channel specialists, and support from across the agency, your primary goal will be to develop client strategy and work closely with your Business Director to ensure that you are bridging client business goals with Publicis' strategic direction.

This includes protecting existing revenue and driving growth. You will be responsible for:

Key Responsibilities
  • Operational Excellence: You will be accountable for delivering the brilliant basics, including QA processes, accurate planning and optimisation, and ensuring absolute financial accuracy and adherence to all processes.
  • Media Planning Excellence: You will manage and coordinate a team of channel specialists who are creating complex media plans and delivering campaigns across a range of programmatic platforms.
  • Revenue Tracking: Your contribution in shaping a client's programmatic strategy through a commercial lens and spearheading innovation will be a critical component of your role.
  • Client Sophistication: You will surface product innovation from a client need, consider potential product development, and drive efficiencies and enable our teams to deliver complex media plans with the use of automated solutions.
  • Awards: You will identify market leading work that has been delivered by you and your team, and proactively track upcoming award entry opportunities.
  • Commercial Strategy: You will offer media solutions in online display, video, YouTube, and BVOD media via self-serve platform trading, and elevate and promote Publicis Media's in-house solutions.
  • Team Management: You will manage a team of specialists across a client portfolio, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work.
  • New Business: You will effectively represent your area of expertise within new business pitches where required.
Qualifications

We are looking for someone who:

  • Has prior relevant experience within a digital agency, specifically in programmatic disciplines and/or vendors within the programmatic demand & supply ecosystem.
  • Has a comprehensive understanding of the digital advertising ecosystem (Adservers, DSPs, SSPs) and a broader understanding of the UK media marketplace.
  • Has extensive experience of managing teams, inclusive of individuals with 4+ years' experience, and is effective at people management and compliant with following policies and practices in line with the talent team.
  • Can offer consultative advice to large-budget advertisers about their programmatic campaigns, and holistically attribute value relating to the client's business and marketing success measures to report cross-channel marketing outcomes.
  • Has strategic experience in identifying & delivering commercial growth – not just in media billings but in new emerging revenue streams.
  • Champions equal opportunities and supportive ways of working for teammates with equity requirements, and promotes a culture of diversity, equity and inclusion within the team.
Additional Information

Publicis Media has fantastic benefits on offer to all of our employees, including WORK YOUR WORLD, REFLECTION DAYS, HELP@HAND BENEFITS, FAMILY FRIENDLY POLICIES, FLEXIBLE WORKING, BANK HOLIDAY SWAP, and BIRTHDAY DAY OFF.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner.