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CRM & Database Director
2 months ago
**Key Responsibilities:**
* Develop and implement key CRM KPIs to drive improvements in CRM performance
* Collaborate with the marketing team to define audience segmentation and create targeted email communications
* Establish lead scoring across all brands and create processes for lead handover
* Monitor deliverability scores and troubleshoot any issues
* Set up and run reports and dashboards to provide relevant data to sales and management
**Ideal Candidate:**
* Minimum 3 years of experience in online CRM marketing
* Proven experience in managing retention and CRM programs, as well as database management
* Proven track record of working in a sales-driven commercial trading environment
* Strong understanding of current data protection and privacy legislation
