Travel CRM Director
4 weeks ago
Travel CRM Director Opportunity at Expedia Group
About the Role:
Expedia Group is seeking a dynamic and results-driven Travel CRM Director to join our Traveler Engagement and Loyalty (TEaL) organization. The ideal candidate will have a strong background in CRM and a passion for driving business growth through effective marketing strategies.
Key Responsibilities:
- Partner with Marketing Brand Owners and Brand teams to determine the needs of TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
- Ensure TEaL delivers against Brand level objectives that are agreed based on specific initiatives.
- Have accountability for strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns to a specific traveler segment and/or objective predominantly across Expedia, and VRBO brands.
- Deliver against key business objectives for that segment which would include acquisition, engagement, and retention through CRM programs and campaigns.
- Bring CRM and database marketing subject matter expertise and thought leadership to drive team goals and share with wider segment marketing teams.
- Work highly effectively with Analytics and Data Science teams to leverage actionable insights & learnings to identify opportunities and develop strategies for complex and innovative campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, Economics, or any other related fields.
- At least 8 years' experience in a CRM role, preferably in the e-commerce and/or online marketing space.
- Ability to collaborate with and influence Marketing, Analytics, Martech, Creative, and Finance partners to develop innovative marketing campaigns.
- Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
- Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus.
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