Growth Marketing Strategist

4 days ago

Birmingham, Birmingham, United Kingdom oilandgasjobsearch Full time

Company Overview

Samba TV is an innovative company committed to empowering connection with its employees and the communities it serves. We strive to reflect the diversity of our customers and tackle meaningful projects that make a real impact.

About the Job

We are seeking an exceptional Growth Marketing Strategist to join our team in driving sales revenue by developing innovative strategies and leveraging cutting-edge technologies. This role will involve collaborating with a strong cross-functional marketing team and building a demand generation program for our growing company.

Growth Marketing Strategy

The successful candidate will be responsible for developing and executing a comprehensive Demand Gen framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and contributes to revenue growth. Key responsibilities include:

  • Developing and implementing innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
  • Owning ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
  • Collaborating with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
  • Leading the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages.
  • Establishing Key Performance Indicators and creating insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation.
  • Defining and continuously refining the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression.
  • Identifying bottlenecks and optimization opportunities to improve conversion rates at each stage. Regularly communicating performance results and insights to marketing, executive staff, and sales management.
  • Working closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot.
  • Exploring and implementing AI-assisted technologies, improving efficiency, and driving better results while ensuring a smooth transition and alignment with team goals.

Requirements

The ideal candidate will possess a Bachelor's Degree or higher and have strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads. Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed is essential. The successful candidate will also have extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM.

Salary and Benefits

This is a full-time position offering an estimated annual salary of $190,000, depending on qualifications and experience. We celebrate diversity and are committed to creating an inclusive environment for all employees. Samba TV is an equal opportunity employer.

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