E-commerce Marketing Manager

17 hours ago


Banbury, Oxfordshire, United Kingdom Landmark Faith Recruiting Solutions Ltd Full time

About the Role

  • Manage the digital delivery process, influencing content and managing key stakeholders and digital agencies.
  • Plan and deliver opportunities across the organisation.
  • Create business cases to build on growth, communicate trends and opportunities for growth.
  • Responsible for digital budget and reporting ROI (Input into growth strategy, board reports and forecasting).
  • Optimisation of tactics and scheduling to ensure consistent, personalised and engaging user journeys/experience across all digital channels including offline integration to include: Website & CRM development, performance and planning/road mapping, Search Engine Marketing / Retargeting o Social Media (Facebook, Twitter, Instagram – organic and paid), Display advertising / Lead generation, Email marketing (Click Dimensions) – personalisation, segmentation & automation, Expand strategy into new digital channels, A/B Testing across website and emails – leading testing and learn approach.
  • Lead data-driven decision making by implementing tools for detailed data, reporting and in-depth audience insights.
  • Generate new leads through innovative, detailed and creative acquisition programme including profiling target audiences.
  • Detailed plans to co-ordinate and schedule appeals, campaigns and consistent messaging across all digital channels integrated with offline tactics, schedules and marketing priorities.
  • Develop and implement innovative tactics to deliver targets and organisational objectives (Reach, Engagement, Income, acquisition and retention).
  • Plan and Deliver digital campaigns and appeals to drive growth.
  • Project management of resources, products and campaigns – it would be helpful to have experience or knowledge of Agile project management for digital development work (Website and Microsoft Dynamics CRM).


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