Digital Marketing Specialist
6 days ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Cranberry Panda, a rapidly growing e-commerce company. As a Paid Advertising Expert, you will be responsible for managing and executing paid media campaigns across various platforms to drive traffic to our website.
Key Responsibilities:
- Develop and execute paid media strategies to achieve ROAS targets
- Optimize campaigns and creatives by analyzing performance metrics and adjusting strategies
- Manage and allocate advertising budgets effectively across paid media channels
- Report and analyze metrics to identify new opportunities for growth
- Analyze and track conversion for different funnels and segments
- Stay up-to-date with platform changes, algorithm updates, and industry trends
About You:
We are looking for a highly analytical and creative individual with a proven track record of scaling e-commerce businesses through effective performance marketing strategies. You should have a solid understanding of platforms, including Google, Meta, TikTok, and Display, as well as a strong understanding of customer journey and ability to drive ROI.
What You'll Get:
- The opportunity to join a dynamic and passionate marketing team
- A 50% employee discount on our products
- A £50 per month product allowance
- A hybrid working arrangement with 2-3 days per week based in our office
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