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Digital Marketing Specialist
2 months ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at the University of Oxford TSS. As a key member of our Central Digital Marketing Team, you will be responsible for developing and implementing effective web content strategies to drive traffic to our Executive Education web pages.
Key Responsibilities:
- Develop and implement SEO and SEM strategies to improve organic search rankings and drive traffic to our web pages.
- Manage all website updates, including page edits in Drupal, and utilise heat maps to enhance the user experience.
- Craft and optimise website copy by strategically placing keywords, creating compelling titles, using descriptive URLs, optimising images, and building high-quality backlinks.
- Collaborate with the Campaigns Manager to develop engaging content to support thematic campaigns, and work with Product and Portfolio Managers to update and support product portfolios with relevant website content.
- Manage and update monthly content plans, keeping key stakeholders informed and engaged.
Requirements:
- Proven experience of planning, developing and implementing effective web content.
- Experience of writing effective marketing content for a range of audiences and communications channels.
- Excellent IT skills to include Microsoft Office, Drupal for website management, Google Analytics to create and maintain web analytics dashboards and reports.
- Experience with SEM Rush (or any other SEM & SEO solution e.g., Moz) for keyword research, on-page & off-page SEO, technical SEO.
- Experience with Hot Jar (or any other heat mapping solution e.g., Crazy Egg) for heat maps to improve UX.
- Knowledge of search engine marketing (SEM) - copywriting, strategically placing keywords, copy testing and optimisation, and building high-quality backlinks.
- Salesforce knowledge, ensuring forms are optimised, connected and mapped into the CRM database.
Working with Us:
The Temporary Staffing Service supports University of Oxford departments and affiliated colleges with the recruitment of temporary admin and clerical staff. We are committed to providing a high-quality service to our clients and candidates.
What We Offer:
We offer a competitive rate of £17.83 per hour + holiday pay, and the opportunity to work with a leading university in a dynamic and supportive team.
