Marketing and Digital Performance Analyst
4 weeks ago
An exciting opportunity has arisen for a Marketing and Digital Performance Analyst in Oxfordshire. In this contract role, you will be responsible for driving performance across marketing channels to increase retail sales from all target audience sectors.
Key Responsibilities:
- Analyse marketing data and compile detailed reports and recommendations for leaders and business stakeholders.
- Develop comprehensive marketing strategies based on performance data and market trends.
- Coordinate with the marketing, digital, and sales teams to optimise promotional efforts and sales.
- Measure the effectiveness of marketing programmes and strategies.
- Gather data on consumers, competitors, and market conditions.
- Identify and refine campaign opportunities for maximum performance.
- Track KPIs, produce reports, and update senior management on progress.
Requirements:
- Strong analytical skills and a detail-oriented mindset with experience working with multiple complex data sources.
- Excellent communication and presentation skills.
- A thorough understanding of marketing elements and market research methods.
- Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel).
- Detail-oriented with a strong attention to accuracy and quality.
- Ideally, a knowledge of digital marketing channels.
What We Offer:
A competitive salary with hybrid working opportunities and potentially the opportunity for this role to become permanent.
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