Digital Marketing Specialist

2 days ago


Oxford, Oxfordshire, United Kingdom Cranberry Panda Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Cranberry Panda. As a key member of our marketing department, you will be responsible for developing and executing paid media campaigns across various platforms to drive traffic to our website.

About the Job:

  • Manage and execute paid media campaigns across Meta, TikTok, and other platforms to drive traffic to our website.
  • Optimize campaigns and creatives by analyzing performance metrics, identifying trends, and adjusting strategies.
  • Develop a test and learn approach to identify the best performing ad creatives, headlines, landing pages, and targeting options to deliver improved traffic, conversion, ROAS, etc.
  • Report and analyze metrics, identifying new opportunities for growth across key channels.

About You:

  • 2+ years of experience in performance marketing.
  • Proven track record of scaling e-commerce businesses through effective performance marketing strategies.
  • Solid understanding of platforms and hands-on experience with Google, Meta, TikTok, Display, etc.
  • Strong understanding of customer journey; ability to drive ROI.
  • Highly analytical - proficient in Google Analytics & GA4.
  • Creativity: able to find creative ways to grow revenue in a budget.

What You'll Get:

  • The opportunity to join a rapidly growing company.
  • You'll be part of an energetic and excitable marketing team passionate about using communications to tell our story.
  • 50% Employee Discount.
  • £50 per month product allowance.
  • Hybrid Working - 2-3 days per week based in our office.


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