Digital Marketing Specialist
2 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Cranberry Panda. As a key member of our marketing department, you will be responsible for developing and executing paid media campaigns across various platforms to drive traffic to our website.
About the Job:
- Manage and execute paid media campaigns across Meta, TikTok, and other platforms to drive traffic to our website.
- Optimize campaigns and creatives by analyzing performance metrics, identifying trends, and adjusting strategies.
- Develop a test and learn approach to identify the best performing ad creatives, headlines, landing pages, and targeting options to deliver improved traffic, conversion, ROAS, etc.
- Report and analyze metrics, identifying new opportunities for growth across key channels.
About You:
- 2+ years of experience in performance marketing.
- Proven track record of scaling e-commerce businesses through effective performance marketing strategies.
- Solid understanding of platforms and hands-on experience with Google, Meta, TikTok, Display, etc.
- Strong understanding of customer journey; ability to drive ROI.
- Highly analytical - proficient in Google Analytics & GA4.
- Creativity: able to find creative ways to grow revenue in a budget.
What You'll Get:
- The opportunity to join a rapidly growing company.
- You'll be part of an energetic and excitable marketing team passionate about using communications to tell our story.
- 50% Employee Discount.
- £50 per month product allowance.
- Hybrid Working - 2-3 days per week based in our office.
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