Event Marketing Manager

5 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Description:

Event Marketing Manager - International B2B Events and Conferences

This is an exciting opportunity to join a leading B2B publishing and events company as an Event Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.

You will lead audience acquisition and marketing communications for our portfolio of conferences and awards, optimising existing strategies and introducing new ideas to drive growth.

There will also be opportunities to travel to these events in various regions.

Key Responsibilities:

  • Develop and implement high-calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
  • Utilise a mix of channels, including email, content marketing, and lead-generation techniques, to maximise event visibility and registration.
  • Devise and implement strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign.
  • Test, measure, and evaluate channels and tactics, making adjustments to improve results.
  • Manage event websites, ensuring they are user-friendly and optimised for conversion.
  • Create and manage partnerships with media and association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media presence.
  • Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports.
  • Work with Product Marketers to ensure event marketing aligns with the overall marketing strategy.

Requirements:

  • Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
  • Strong focus on audience / delegate acquisition.
  • Ideally experience working in the B2B financial, data, or market intelligence sectors.
  • Experience devising or influencing events pricing strategies is beneficial.
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
  • Confident use of Excel, CRM, and Marketing Automation platforms.
  • Solid experience using social media marketing.
  • Excellent written and verbal communication skills in English.
  • Good eye for design and ability to produce high-quality marketing materials.

This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

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