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Global CRM Director

2 months ago

London, Greater London, United Kingdom Michael Page (UK) Full time
Michael Page (UK)
A Global Consultancy with HQ in London, specialising in business services and consulting. With an employee base of over 6000, they offer a wide range of consulting services.

About the Role
This is an exciting opportunity to lead a globally focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.

Key Responsibilities
- Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
- Lead a dedicated team to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.
- Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
- Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.
- Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.
- Work with the compliance team to ensure compliance with global data and marketing regulations.

The Successful Applicant
This role requires 5+ years of experience in email marketing and/or CRM campaign implementation and management, superior project management skills and strategic thinking, and understanding of marketing automation tools such as Salesforce Marketing and Pardot.

What We Offer
A competitive salary of £80,000-£100,000 per annum, flexible working and excellent career progression opportunities.