Digital Performance Specialist

6 days ago


Manchester, United Kingdom Forward Role Recruitment Full time
Role Overview

Forward Role Recruitment is working with a FinTech services business based in Manchester City Centre. The company enables employees to work autonomously and prides itself on its vibrant, energetic, and entrepreneurial culture.

This is an incredible opportunity for an experienced Digital Analyst to take ownership of digital data. As a Digital Performance Specialist, you will be part of the centralised analytics function, supporting the marketing team. You will also play a critical role in the Growth squad, working on long-term projects to drive business growth strategy.

We are looking for someone who is proactive and can turn analysis and insight into actionable initiatives.

  • Own the digital data and analysis across the business, being the GA4 expert
  • Support channel owners by providing analysis and insight to support growth.
  • Build dashboards and deliver reporting to support informed decision-making across the business.
  • Understand the digital customer journey – identify areas of improvement and opportunity. Make recommendations and feed into the testing roadmap and strategy.
  • Champion an experimental and testing culture, supporting conversion rate optimisation efforts.
  • Develop an attribution model, linking online and offline data to understand the full end-to-end customer journey.
About the Job

Estimated salary: £40,000 - £55,000 per annum

You will be responsible for:

  • Advanced user of GA4, ideally with BigQuery exposure
  • Experience using visualisation and reporting tools, such as Tableau
  • Experience with SQL
  • Understanding of Google Tag Manager
  • Understanding of experimentation and CRO
  • Passionate about digital data, marketing effectiveness, and attribution
Requirements

We are looking for someone with experience in a similar Digital/Web/Marketing Analyst role. If you are interested, please get in touch with Sophie at Forward Role Recruitment.



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