Exhibition Sales Director

4 weeks ago

London, Greater London, United Kingdom Screen International Group Ltd Full time

Exhibition Sales Manager

Location: Central London

Basics to £45-50K plus high uncapped comms

Benefits - Healthy

We are seeking an experienced and results-driven Exhibition Sales Manager to lead sales efforts within a very successful b2b show. Your primary focus will be driving revenue across new and existing accounts.

Key Responsibilities:

  • Serve as a commercial leader, exceeding revenue targets through exhibition sales and sponsorship sales.
  • Develop and implement sales strategies based on market trends and forecasts.
  • Secure business via multiple channels, including cold calling, social media, email, face-to-face meetings, and networking events.
  • Identify and secure new business opportunities by analysing gaps within the existing customer base.
  • Leverage sector knowledge and upselling techniques to offer additional solutions to current clients.
  • Ensure monthly sales KPIs are met and exceeded.
  • Develop a sales plan focused on commercial growth, aligned with the overall event strategy.
  • Maintain accurate financial reporting by managing the exhibition sales pipeline effectively.
  • Organise and manage workloads via the company CRM for precise reporting and forecasting.
  • Present complex sales documents and strategies to both internal and external stakeholders with clarity and confidence.
  • Exhibit strong proficiency in floor plan management.
  • Build and maintain strong relationships with key internal and external stakeholders.
  • Collaborate with the marketing team on campaigns designed to generate sales leads and improve results.

Ideal Candidate:

  • Proven track record of success in exhibition sales and sponsorship sales.
  • Highly organised with the ability to prioritise and manage time effectively.
  • Strong emotional intelligence and excellent relationship-building skills with both internal and external stakeholders.
  • Enthusiastic, personable, and a team player with a proactive, 'can-do' attitude.

This full-time Exhibition Sales Manager role requires at least three days in the office weekly, with core hours of 9 AM to 5 PM and some flexibility as needed. The role includes domestic travel for client meetings and industry events, plus occasional international travel.

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