Marketing Director

3 weeks ago

Moreton in Marsh, Gloucestershire, United Kingdom The Bamford Collection Full time

Marketing Manager Role

The Bamford Collection is a group of conscious lifestyle brands committed to nourishing and nurturing people and the planet. We are seeking a Marketing Manager to lead our marketing efforts across the full breadth of Daylesford Organic, encompassing retail, hospitality, and ecommerce.

This is a unique opportunity to develop and implement strategic brand marketing plans to drive business growth, with a focus on product and campaign marketing, partnerships, and retail marketing. The role requires a strong blend of strategic thinking, creativity, analytical skills, and cross-functional leadership.

  • Key Responsibilities:
  • Develop and manage the marketing calendar, encompassing key seasonal themes and launches, and supporting key activations for our sister brands.
  • Integrated campaign management - working cross-functionally to ensure key marketing calendar moments are brought to life consistently and flawlessly across all channels and activation methods.
  • Brand management - work with the Director and Creative teams to develop and maintain brand guidelines and standards, monitor brand perception, and implement strategies to enhance brand reputation.
  • Market research and analysis: conduct market research to identify consumer trends, competitor activities, and market opportunities, and conduct research amongst our own customer base to gain actionable insights into our brands.
  • NPD launch - identify key assets required for a successful launch and ensure these are delivered to time via the creative team.
  • Retail marketing - identify new opportunities to maximise footfall and build strong working relationships with all farmshop teams.
  • Partnerships: identify potential brand partners who would drive brand awareness and enhance our brand positioning.
  • Support PR by ensuring our PR team are fully briefed on the marketing calendar and aid collation of relevant assets and materials in a timely fashion.
  • Customer experience: ensure the customer experience and community management is best in class and consistent across all touchpoints.
  • B2B marketing - support our wholesale teams with marketing collateral (including presentations) for wholesale business partners at launch and beyond to drive awareness, comprehension, and conversion into our brands.
  • Build and manage the marketing budget effectively and within spend, ensuring optimal allocation of resources and negotiating hard to keep costs down and 'do more with less.'

Requirements:

  • 5+ years experience in broad marketing roles.
  • Strong knowledge of marketing principles, strategies, and tactics.
  • Proficiency in market research and data analysis.
  • Solid understanding of branding and brand management.
  • Familiarity with digital marketing tools and techniques.
  • Knowledge of regulatory and ethical considerations in marketing.
  • Strong project management skills and attention to detail.
  • Creative thinking and problem-solving skills.
  • Senior stakeholder management.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, dynamic environment.
  • A love for food, farming, and sustainability.

Perks and Benefits:

  • Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day 1.
  • Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
  • Private Medical: We offer subsidised private medical insurance through Bupa.
  • Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
  • Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
  • Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.

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